An HR and recruitment firm serving high growth businesses needed to look as enterprise ready as the clients they aimed to attract: credible, clear, and built for decision makers.
Role
Web Designer
UI Design · Branding · Development
Timeline
5 Weeks
Brand strategy through delivery
Scope
Corporate website
Design · Brand · Launch
Tools
Figma
HTML · CSS · JavaScript
The Challenge
HyperTalent operates in one of the most trust sensitive categories in B2B services: companies hand over their hiring pipelines, their finance teams, their legal compliance. Every element of the website needed to signal that this team could handle operations that critical.
The Gap
HR firms that look like every other recruiting agency get treated like every other recruiting agency: commoditized, compared on rates, and replaced when a cheaper option appears. HyperTalent had the track record to justify premium positioning. The site wasn't showing it.
The Brief
Build a corporate website that signals enterprise credibility above the fold, structures three service pillars as business outcomes, and converts serious inquiries, not just curious clicks.
Research & Discovery
I mapped four archetypes in the HR services space to identify where digital presence either builds or erodes the trust that enterprise clients require before selecting a firm.
Robert Half
Global brand authority and deep credibility signals. But the scale that builds trust also creates distance: enterprise firms can feel like a small account, and the digital experience reflects institutional rather than personal service.
Korn Ferry
Executive-level positioning and strong thought leadership. Positioned for C-suite placements at scale, which sets the brand apart but also prices out growth-stage companies who need strategic HR without the conglomerate overhead.
LinkedIn Recruiter
Direct-access hiring that bypasses agency involvement entirely. High reach but zero brand curation: every company using LinkedIn looks the same to candidates. Differentiation happens in spite of the tool, not because of it.
Local HR Firms
Template websites, generic service lists, and stock photography of handshakes. No differentiation, no proof of results, and no signals that they understand the specifics of high-growth businesses. Price becomes the only variable.
| Criteria | Robert Half | Korn Ferry | Local HR Firm | HyperTalent |
|---|---|---|---|---|
| Target company size | Enterprise | Large enterprise | SMB | High-growth |
| Trust signaling | Brand heritage | Thought leadership | None | Social proof + design |
| Digital presence quality | Corporate | Premium | Generic | Confident |
Design
Credibility Above the Fold
"Trusted by 100+ Growing Companies" sits above the headline, before any service is mentioned. In B2B recruitment, proof of peer adoption is the strongest possible opening argument.
Three Service Pillars
HR Consulting, Talent Acquisition, and Legal & Finance, each with a distinct icon and one-sentence outcome. Visitors know exactly which vertical applies to them within the first 10 seconds of scrolling.
Qualifying Lead Form
The callback form collects company name, size, job title, and location, fields that filter out low-intent traffic. By asking for company context upfront, HyperTalent signals they work with businesses, not individuals.
Process
01
Identifying HyperTalent's target buyer (HR directors and C-suite executives at fast-scaling companies) and mapping every design decision to what earns their trust.
02
Bold purple on a clean white base, ambitious but professional. Typography that reads at a glance. A brand that feels modern without being startup casual, enterprise without being stiff.
03
Three verticals structured as outcomes, not departments. The "Boost hiring in a time of rapid economic growth" section positioned urgency, not just capability, as the reason to act now.
04
The callback form designed as a business intake, qualifying while converting. A newsletter opt-in layered in. Footer with full contact details and social links to complete the trust loop.
Results
100+
Companies trust HyperTalent, surfaced as the very first signal on every page load
3
Service verticals precisely scoped: HR Consulting, Talent Acquisition, Legal & Finance
Delivered
Completed and delivered, qualifying callback form built for high-intent enterprise leads
HyperTalent now has a digital presence that earns executive trust before the first call. The structure moves visitors from skepticism to inquiry with clear positioning, credible proof, and a lead form designed to attract exactly the clients they want to serve.
Next Project
Web Design · UI/UX · FinTech