Botanikos
Botanikos is an artisan tea shop that brings the essence of nature into every cup. Inspired by
botanical wellness, the brand offers a curated selection of high-quality teas crafted to nourish the
body and mind. This project aimed to develop a digital experience that reflects the purity,
tranquility, and warmth of the Botanikos brand.
Project information
The goal of the Botanikos project was to design a website that immerses users in the world of premium teas. The interface needed to balance aesthetics with functionality, making product exploration seamless while embodying the brand’s artisanal and organic values.
Design Methodology
Collaborated closely with the Botanikos team to align the design with their brand vision. Through interactive brainstorming sessions, we identified key selling points, customer engagement strategies, and the best way to showcase their selection of artisan teas.
Discover
Researched the tea industry, target audience preferences, and market trends. Conducted a deep dive into how users explore and purchase specialty teas online to create a design that enhances the shopping experience.
Ideate
Brainstormed design concepts that capture the sensory experience of tea drinking. Explored various layouts and interactions that would create an inviting and informative journey for visitors.
Branding
Developed a visual identity that conveys warmth, authenticity, and craftsmanship. The color palette, typography, and imagery were chosen to reflect the natural origins of Botanikos teas.
Prototype
Created interactive prototypes to map out the user journey, ensuring smooth navigation and an intuitive shopping experience. Focused on showcasing tea varieties while maintaining a calming, minimalist interface.
Design
Refined the interface with elegant visuals, balancing clean layouts with organic textures. Integrated product storytelling elements to highlight the rich history and benefits of each tea blend.
Style and Tone
The Botanikos website was designed to evoke a sense of tranquility and refinement. The color palette consists of earthy greens, soft neutrals, and warm amber tones, reflecting the natural ingredients and craftsmanship behind the teas.
Branding
To reinforce the Botanikos identity, I developed a distinctive logo, harmonious color schemes, and a design system that maintains consistency across digital and print mediums. Custom graphics and botanical illustrations were incorporated to enhance the artisanal feel of the brand.
Wireframe
Wireframing was an essential step in defining the Botanikos online experience. Structural blueprints were created to optimize user navigation, product filtering, and interactive elements, ensuring an engaging yet effortless journey for tea enthusiasts.
Final Design
With the branding and wireframes in place, I developed the high-fidelity (Hi-Fi) design to bring Botanikos to life. This process involved crafting an intuitive layout that highlights different tea varieties, creating engaging product pages that educate customers about tea origins, flavors, and benefits, and implementing soft animations and visual storytelling to enhance the browsing experience.
Conclusion
Designing for Botanikos was a rewarding experience, allowing me to blend digital aesthetics with the sensory richness of tea culture. By collaborating with the brand, I was able to craft an online platform that not only showcases their products but also invites users into the world of premium teas. The final design successfully embodies the essence of Botanikos—a space where tradition meets modernity, and where every cup tells a story. I’m proud to have contributed to a brand that celebrates nature, craftsmanship, and the simple joys of tea.